Competitiveness of the Cities: Branding and Positioning

Cities and Competitiveness

Improved competitiveness, as we all know, is the path to economic nirvana. Plainly, it is a sought after property of any economy: the term trips frequently off the lips of politicians and commentators on economic and business matters. As cities increasingly engage in competition with one another at different levels, the determinants of competitive advantage are coming under intense scrutiny. Ma...

The Competitiveness of Global Port-Cities:

Positioning Southwest Airlines through employee branding

As the field of employee branding has begun to unfold, more and more executives have become interested in how this process can help them achieve a competitive advantage for their organizations. This article explains how employee branding works and how it can be utilized to position the organization in the minds of customers, employees, and other stakeholders. A contextual analysis of its use as...

Evaluation of urban branding strategies in Iranian cities

Urban branding, as a new approach toward urban development, improves marketing of the city image in different ways by changing the visual image of the city into a brand image. This paper aims to survey the element of urban branding strategies in Iranian cities by examining the criteria of urban branding theory in Iranian cities. The main goal of this investigation is to describe how the cities ...

Sustainability and Competitiveness in Australian Cities

This study injects sustainability into competitiveness to inform policy making and planning for contemporary urban development. This is built upon the recent advancement in the scholarship on urban competitiveness that demonstrates a clear deviation from an economic-centric approach to incorporate multiple dimensions of a city’s progress. This study has an explicit concern for environmental sus...